Our Story
For Chef C.E. “Clayton” Cottman, the journey from Washington, D.C. to Fargo wasn’t a straight line. He originally came north to work the oil fields, but the jobs had dried up. Instead of heading home, he stayed, took a job with Sysco and returned to the arts – performing and culinary – that had always fed his soul. A Midwestern Super Bowl party introduced him to a powdered-sugar coated snack locals called “puppy chow,” and he was hooked. Clayton’s creative mind saw the simple treat as a blank canvas for something more. He began experimenting with gourmet chocolates and artisanal flavors, reimagining the humble snack for a new generation.
A Name with History
Clayton’s great-uncle, Dr. Charles A. Carter, was a Buffalo Soldier and a frontline medic in World War II who went on to become one of the first Black clinical psychologists in the United States. Family gatherings always included Aunt Thelma’s legendary cakes, but Uncle Charlie’s cheesecake was always off limits to the children. Young Clayton never tasted the dessert, but the anticipation and love wrapped up in that forbidden cheesecake sparked his lifelong curiosity about food. When Clayton began selling his gourmet snacks, he named the brand in honor of Uncle Charlie’s resilience and the sweet nostalgia that inspired him.
From Dream to Reality
The idea for Uncle Charlie’s Gourmet Snacks took root in 2018 and spent two years in development. Clayton launched the company in Fall 2020 with a single goal: to create chocolate snacks that felt both indulgent and familiar. He started small, making every batch by hand in Fargo, ND. Today, his snacks are sold in major grocery stores and specialty shops across the Midwest and beyond. Clayton credits local mentors and programs like Emerging Prairie’s StartupBREW and the Greater Fargo Moorhead EDC for helping him secure initial funding and begin to scale his dream. The company now partners with regional retailers and distributors, aiming to be on shelves in every convenience and grocery store within a 500-mile radius.
Crafting Nostalgia
Uncle Charlie’s reimagines classic treats with gourmet flair. We start with crisp rice squares and coat them in Belgian chocolate and our proprietary blend of flavors, then dust them in powdered sugar. Flavors like Red Velvet Cake, Key Lime Pie, Orange Creamsicle, Brownie Truffle, and Banana Split conjure happy memories while delivering a sophisticated twist. Every batch is gluten and nut‑free, mess‑free, and made with care in small quantities. Our mission is to give you that feeling of homemade nostalgia in every bite, transforming the snacks you grew up with into moments of indulgent joy.
Why We Do It
For us, food is about connection. We love using creativity to serve the community, and we pour our hearts and hustle into every bag of chow. Named after a war hero and inspired by a family dessert, Uncle Charlie’s represents resilience, imagination, and the promise that dreams can become reality with hard work. As the first minority-owned snack company in North Dakota, aiming to surpass $1 million in revenue, we hope our story encourages others to chase their own ambitions.
Join the SnackLife Family
We invite you to be part of our story. Follow us for flavor drops, behind‑the‑scenes glimpses, and exclusive deals. Stay crunchy and stay connected – and let Charlie’s Chow bring a taste of nostalgia and a smile to your day.